On average, 1,400 Australians lose their lives on the roads each year, whether they are a driver, passenger or pedestrian. The reality is that Automated External Defibrillators (AEDs) have the largest potential to save lives in life-threatening circumstances as it is the only tool that will shock an arrested heart back into a normal rhythm because CPR isn’t always enough. We believe that those who are constantly on the road, particularly CEOs, board members, executive team members and managers should ride in comfort knowing if something unexpected happens, our drivers will be ready to assist. This is why we are proud to announce our new safety initiative, in which we aspire to roll outplacement of defibrillators across our entire fleet of Sydney vehicles, starting with our BMWs. In addition, all our Sydney drivers are now first aid accredited and equipped with first aid kits.